Joseph Linaschke at SVSMUG 6/7/10

ON 6/7/2010 the members of the Silicon Valley SMUG met at Genesis Photography in Mountain View, CA. There we received an update from the leadership of SmugMug, the photo-posting site, Bayphoto, the photographic printing house in Santa Cruz, and Joseph Linaschke, telling us about being the photographer on a soul-music tour as well as how he uses Aperture 3, the Apple photo software.

Sponsors of the event include SmugMug, Bayphoto, and Genesis Photography.

These photos are available for download and use by participants. If any are published, a photo credit to George Hamma would be appreciated. HIgh-quality copies can be purchased by clicking on the "Buy" button.

Photos (C) George Hamma 2010.

Genesis Photography is located just north of the railroad tracks on Moffett Blvd. They provided the venue for the SVSMUG meeting.
This view camera is a reminder of photographic heritage.
The classroom has large screen iMacs and large format printers.
There are great presentation tools in the classroom
With digital imaging, lots of HDD storage is essential.
Clients are provided with very comfortable environs at Genesis.
This looks like the boss's space.
Markham of SmugMug, leader of the SMUGs (SmugMug User Groups) provided snacks for the attendees, here laid out in the printing evaluation and packing room.
More digital image storage systems appropriately used.
In a back space, the legacy storage resides.
The studio, a large space near the back, has a selection of backdrops in addition to the white wall in the front.
Frederick and Joseph position the high-tech computer and projector stand.
Joseph, our main speaker, and Vinny, who owns Genesis, check the setup.
Here's a view looking from the shooting space into the larger part of the studio.
Looking back toward the backdrop space in the front of the studio.
Frederick welcomes the attendees and introduces the team from SmugMug who have joined us.
Don MacAskill reviews recent changes to SmugMug.
Don gets some help presenting a video about adding personalizing inserts to photo packages for Pro members of SmugMug.
Don seeks input from the attendees - comments and suggestions.
There's lots of discussion of features requested and desired changes to the service.
Chris MacAskill introduces Larry Abitbol of Bayphoto, who shows off some new ways to present photo collections.
Frederick introduces Joseph, and the presentation begins.
Joseph worked at Apple at the time iPhoto was introduced. He was involved in the development of the Aperture product.
Many photos from the America+Europe concert tour were presented.
Joseph discussed equipment used, modifications made, and the taking of the photos.
After the photo presentation, there were many questions.
We explored the facilities during the break.
Bayphoto had many examples of photo presentation available for viewing.
Following the break, Joseph discussed his workflow with Aperture.
An example was how he names files so that particular images can be easily found.
File naming in Aperture